The Mindful Minute
Jasmine Wade Co.
Jasmine Wade Co. is an eco-lux candle company that encourages people to create space to breathe, expand, and chill through the ritual of lighting a candle. We accomplish this with our essential oil based scents and soothing crackling wooden wicks. Our mission is to help decrease our consumers ecological footprint by providing ethically-made and sustainable candles and candle refills. We are intentional about creating a zero waste collection that is long lasting, and resonates a feeling of luxury.
Jasmine Wade is a fashion designer, turned candle maker, based in Charlotte, NC. She started Jasmine Wade Co. after the world shut down in 2020 due to Covid-19. She was working longer hours from home, experiencing burnout, and filled with anxiety due to the thought of potentially losing my corporate job in the fashion industry. She started buying candles to burn when it was time to log off to help unwind from a long day. Overtime, she noticed her candles would burn down relatively fast and burn with smoke billowing, causing her to buy new candles more frequently. So she decided to do her own research and started making candles that would burn longer and be less toxic to inhale for her personal use. After a lot of trial and error and getting great feedback from my friends and family, she decided to pursue a candle making business. Thankfully, she has happily converted many people from burning harmful toxic paraffin candles, to clean nontoxic and sustainable candles.
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